I.
THE WHY
We all have different needs for our skin. But why moisturize? Although men have thicker and oilier skin than women we all need to moisturize to prevent an onset of skin issues that can arise from poor upkeep.  Dryness, flaking or redness can occur as we live in rough environmental times. 
II.
APPLY
Add lotion to the palm of your hand. Apply to the areas of concern first and massage until the cream has absorbed. A good lotion should not leave you with oily hands. Apply to the rest of the body. A true lotion needs to spread well if using a small amount. 
III.
BE ONE STEP CLOSER TO YOUR ALTER EGO

 

THE PITCH
An aroma-therapeutic ritual combined with skin firming capabilies, the 5 AM Walkout body lotion spreads like wildfire without the burn. GOA Skincare creates man's first view of a luxury lotion. A non-oily, antioxidant that forms better looking skin was achieved by infusing shea, green tea, Cacao, Jojoba, Aloe vera, cucumber, amino acids, hamamelis and vitamin E into the mix along with other goods as cargo. 
For an intense moisturizing correction we have also formulated an ancient tradition of using ginseng with ginger and cinnamon to provide the ultimate in healing and protection. You'll find this in 5 AM Walkout's Body Butter