It is without a doubt the least part of the face that men pay attention to and the area which contributes the most to aging signs. Sag lines, crows feet, dark undereye circles, and redness which can make or break the deal at the meeting or chatting up whatever you can find at the bar.
Reading through the jargon of men's tips and grooming routines from 'scientists' who work for major beauty companies such as Kiehl's or Baxter of California, it was found that there was no actual science behind methods and little to no information about products. Why? Silly rabbit, they work for huge corporations which make 200-600% margins on every single product launch. What is also mind-blowing is that most of the companies use 40-75% water in there product lines. Check the first ingredient on the label. Does it say water (aqua)? Boom.
A man's skin is 25% thicker, oilier (for most), slight pH level difference and smaller pore size in comparison to women. Therefore higher concentrations of actives and more complex 'science' is needed to achieve a powerful undereye cream, gel or serum depending on ethnicity, environment and lifestyle. To find the best undereye solution, find a company that does not work with water and follow the guide below:
- Usually oil based to eliminate dry, brittle skin around the eye. Good for colder, dryer weather with a lot of sun. SPF within the cream would be ideal
- Preferred option as more complex molecules and good delivery systems can be found to pull in extracts and nutrients through the skin. Gels are good for higher concentrations of AHA's (alpha hydroxy acids - smooth out rough skin), and tripeptides 3, 5 and 7 which ultimately denature wrinkles. View GOA Skincare's example of a gel based undereye which eliminate aging signs caused by excess habits such as drinking, smoking, sun exposure and fatigue.
- High impact and great for thicker and oiler skin. A warmer and humid environment is best as the absorption rate is quicker. A cream can follow to moisturize as serums usually tend to only include actives which work to denature wrinkles and not hold moisture. Hyaluronic acid serums are the exception.
Ingredients to look for:
Retinol at 1-2%
A given lifestyle is important into finding how and why undereye issues arise. The best way to resolve these problems is to contact our clientele care email at firstname.lastname@example.org and speak with our skin solutions professional.