NEXT-GEN DESIGN | PRUS-6
When I was a kid - I would have dreams which would later become comic books and short stories, paintings, and sculptures. The passion to create something new, something experiential for others to enjoy out of nothing is like having cake and eating it too. Years have gone by and a culmination of knowledge, passion, and work fuses to take my professional (and personal) life into the next era of development.
And so it is with much pleasure to announce the launch of the PRUS 6 and the Specchio Nero Collection [“Black Mirror” in Italian]. A meaning which, if I were to put it into one phrase, would be “The Subconscious Age”. Without showing any inkblots, Specchio Nero represents how we see ourselves and the knowledge of having the power to change. With the use of CBD and biotechnologically advanced ingredients, GOA creates the world's first lifestyle-driven treatments for aging skin with CBD.
With heightened formulations and education comes heightened design elements to tell the story. Inspiration for the formula’s new packaging for the PRUS-6 needed to be something to remember so we found that depictions of space travel in the ’70s brought a calm and aspirational sense of the future. We wanted to bring that back. With clean lines, leathery smooth paper texture, and a “Space Case” that should be in Stanley Kubrick’s A Space Odyssey 2001, the outer packaging for the PRUS-6 is truly an item to take home. To show this we had to use reflections, close-ups, and detailing to show an out-of-this-world experience with the product.
Along with the PRUS-6, the Specchio Nero Collection will be launching the RS-V2, an upgraded CBD Recovery Facial Serum, at the beginning of next month. So lookout for a presale email for that along with other perks! The PRUS-6 launches Friday, Jan 21, 2022.