The Anti-Pollution Moisturizer [APM-24] Campaign FW 2021

GOA Skincare Launches A Biomimetic Sheild Against Pollution. The APM-24.

Pollution affects everyone and everything on this planet. And while we continue to search for new technologies in purifying our air and oceans we also look to limit the effect it has on us — including our skin! And so we did not come out of the lab until we brought home a product that not only took down pollution in the skin but also targeted the effects like sensitivity, redness, and dull skin that usually follows after spending time outdoors. 

The Campaign

To debut the APM-24 correctly we needed the campaign to show the full impact of the product. To show the quality, intrigue, and performance of the moisturizer we found creating a story, or more so a moment, to exemplify those characteristics. From how we see the APM-24; it's more like a tool and something you can bring on night rides with the top down (still quite warm on the westside).

A division of vivid colors shows a powerful transition from skin damage to clearer, healthier skin as we wanted to show how the APM 24 helps strengthen the skin’s defense against pollution and signs of atmospheric skin aging.

The moisturizer makes the skin feel smooth but strong at the same time as a blend of tripeptides fortifies the skin barrier and improves the extracellular matrix (basically everything in between cells so it runs smoother). So we shot our campaign in the dark to better represent the strength that the product offers.

The APM-24 comes from humble beginnings. Recently upgraded to the APM-24, the formula was born out of the Oil-Free Protein Moisturizer. With such a great base, we were able to work on it as a sculpture, increasing some already excellent ingredients like caffeine to lower capillary dilation. With a few other added actives like Alteromonas Bioferment (responsible for taking down pollution) and after 8 months of research and testing, we brought home the gold...well, a semi-transparent serum.

Got Questions? We've got answers.

Reach out to our team at service@goaskincare.com to learn more about the Anti-Pollution Moisturizer and how it can be part of your daily life.

The APM-24 launches this Saturday, October 30th.